Works of Karl Marx and Georg Simmel Essay Example | Topics and Well Written Essays - 2500 words

Works of Karl Marx and Georg Simmel - Essay Example The so-called "commodity fetishism," as Marx (1976) tell us, is the fact that a "definite social relation between men themselves' assumes here, for the, the fantastic form of a relation between things, [or] to the producers' the social relations between their private labours appear' as material relations between persons and social relations between things." (p. 165) This concept was conceived wherein humans are the real actors whose social relationality was obscured in the reified commodity form. (Brah & Coombes 2000, p. 116) The concept of "autonomy of objective culture", on the other hand, is Simmel's characterization of the prevalence of monetary relations in modern society. Here, he is suggesting that, paradoxically, it is the fact that money empowers us that accounts for the fragmentation of subjective life and that monetary freedom is abstract and devoid of substance because it becomes alive and valuable only through being incorporated into the substance of real social relations. (Dodd 1999, p. 38) This principle by Simmel is, in a way, an extension of Marx's commodity fetishism to cultural production in line with the idea that objective culture exists in an autonomous realm that follows an immanent developmental logic. Here, the commodity, money and capital - with money as the "consummate fetish" of money making more money - appear in such a way that they are immediately present on the surface of the bourgeois society but their immediate being is pure semblance. (Simmel 200p, p. xxvi) The comparison of the commodity fetishism and autonomy of objective culture is best illustrated in Marx and Simmel's discourse on money, the aesthetic sphere and freedom. On Money A common ground between Marx and Simmel is their extensive discourse on money and its effects on culture. Marx utilized the Shakespearian theme of money in Timon of Athens wherein it was said that money is an unnatural power which converts the morally bad into the morally good, the antisocial becomes social and that the ugly becomes beautiful. In Shakespeare's Timon of Athens, Timon talked about his gold: Thus much of this will make black, white; foul, fair; Wrong, right; base, noble; old, young; coward, valiant' Thou common whore of mankind, that putt'st odds Among the rout of nations. (Timon of Athens: Act 4, scene 3) Marx adopted this and elaborated more in his effort to illustrate that money is an alien medium - one that conceals the true value of labor and that it takes upon itself and its possessor qualities that are external to man. To quote: That which money can create for me, that for which I can pay (i.e., what money can buy)- that I, the possessor of the money, am. The extent of the power of money is the extent of my power. The properties of money are the properties and essential powers of me - its possessor. Thus what I am and what I am capable of is in no way determined by my individuality. Therefore I am not ugly, for the effect of ugliness, its power of repulsion, is destroyed by money. I - according to my individual nature - am lame, but money gives me twenty legs, therefore I am not lame. I am wicked, dishonest, unscrupulous, stupid man; but people honour money, and therefore also its possessor. (cited in

B2C (Business to Consumer) case study Essay Example | Topics and Well Written Essays - 3500 words - 1

B2C (Business to Consumer) case study - Essay Example E-commerce is the doing business on the Internet, not only purchasing and selling, but providing services to customers and collaborating with trade partners. Organizations recognize that putting up easy online sites for employees, customers, and associates does not generate an e-business (Voges and Pope 2006). E-business online sites must generate a buzz, as Amazon has made in the bookselling business. E-business online sites must be inventive, add value, and supply constructive information. In brief, the site has to build a sense of collaboration and community, ultimately transforming the port of entry for commerce. Comprehending e-business starts with understanding the disruptive technology, accessing internet information, evolution of the internet, and providing internet information In the 90s, dotcoms such as Amazon.com and eBay which were rapidly attainment in dimension and market capitalization created a threat to conventional brick and mortar commerce (Mortensen 2007). In numerous ways, these dotcoms appeared to be redrafting the regulations of business; they had the consumers with no the expenses of sustaining physical stores, minimal inventory, unrestricted access to resources and little concern regarding actual earnings. The concept was to obtain big fast and be concerned about profits afterwards (Grefen 2010). By late 1999, Amazon.com had a market share of approximately $25 billion, obscuring some of the biggest and most developed corporations in America. Since that time, retail giants like Wal-mart and Kmart were anticipating cashing in on the dotcom challenges, also other small businesses that were in the market opposing the retail giants, but were not in a stable position (Schepp and Schepp 2009).   Many never survived it to the first public initia l offer after the Nasdaq commenced to drop in mid 2000. Almost as fast as the dotcom